I think it has something to do with the fact it's exactly the same principle in every country - rows of food, pay at the end - but the goods available are such a reflection of the country. Whether it's the aisle of olive oil in Italy, the twenty varieties of pierogi in the freezer section in a Poland or the vodka aisle in Mongolia, I always find it disproportionately interesting.
Products that you take for granted at home surprise you by being labelled in another language, or not appearing at all - while things you thought you never needed are for sale.
Anyway, while on a cheese-buying rampage the other day, I came across this square block of brie, and was so amused by the name that I had to take a photo and share it.

If only I always found supermarkets this entertaining...
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